Rihanna - Only Girl (In The World) - analysis

For my research I decided to look at one of the biggest musician's in the world. I chose Rihanna because her music is not attached too one particular music type. For instance you would normally associate her music with hip hop and R&B but due to her success over the past couple of years her music is now hit mainstream pop culture.

Another reason I looked at her video is because I wanted to understand what kind of shots she has used and the reasons for it.

The Pop music video, starts of with a long shot/establishing shot. This seems to be a convention used in other music videos. I believe that this is used to show us the location the video was shot/based at.
Furthermore, the colours used also seems to be a convention used in other Pop music videos. This is due to the fact that Rihanna is a female artist and thus, the colours used to represent her gender. These colours are very soft, bright and not shocking.
Also, at the beginning of this video's introduction, the lyrics are very feminine - ''La la la la, I want you to love me.'' This is very typical/conventional, as majority female artists sing about Love. Therefore, it might be best if me and Barbora produce a love song music video as this is conventional. What's more, I believe it's significant to relate the lyrics with produced music video, as this would tell the narrative.

Moreover, there a lot of mid-shots that are used within this video. This is mainly used to show what sort of body language the artist/dancers are using (facial expressions too.) Therefore, the body language used within this video is sort of sexual to attract men's attention.

What else caught my eye is the constant editing of a medium shot (1.06 - 1.15min), as it was a great combination with the soundtrack. This shows, that it's important to consider whether the song is going to match the type of the editing has been selected/chosen by the producer.

Also, a long shot has been used to establish the flowers Rihanna is surrounded by. This is an another convention of every girls dream, ever since females love flowers. Thus, the use of flowers and the lyrics sang at that particular time ("I want you to make me feel, like I'm the only girl in the world") signify that making a girl feel like ''...she's the only girl in the world'' it's as joyful as giving her flowers.