Music video conventions;

Like for every music video, SHOTS, EDITING, MISE-EN-SCENE and other key factors that could be  used should be considered before they are chosen. Although, they should not be over used, or it will lose it's effect. In fact any camera movement must be planned and rehearsed so that it will be smooth and in tune with the action. 

1. Equipment & Technology - to construct meaning

• Camera - different angles, shots, editing - pace, style, sound - non-diegetic/diegetic, genre.

     2.  Symbolic - 

• created beyond what is obvious to see (for instance) - specific facial expressions, mise-en-scene

     3. Codes & Conventions - specific to music videos

• A firm set of rules & way of doing things.
• Can slowly adapt.
• Shouldn't be challenged on too great a level. 

         The reason for them;

         1st - Allows the audience to become familiar with a certain genre as they become
                 accustomed to seeing certain things.

         2nd - It ensures that a certain text works well & fits into it's genre.

     4.  Camera - variety of shots depending on style.

• Perhaps even ECU of lips, guitar strings being strummed etc.
• Crane shots - hovering over stage.
• Low angles.
• Pans/tilts - move from different performer (if it's a group.)
• Tracking.

     5. Editing & Sound

•  There are many different editing techniques used in music videos:

          - music videos usually feature jump cutting.

          - footage is usually edited to match the music.

          - spit screens/CGI.

          - choosing to include diegetic sound.

          - changes in levels of sound.

      6. Mise-en-scene

• Can vary greatly depending on the genre of music & the type of music video.
• Props - performance equipment, band merchandise. 
• Costume - certain outfits.
• Location - concert halls, venues, streets.
• Facial expression - sad, gloomy - related to lyrics of the song.