Thursday, 10 November 2011

Research;

In order to make a fair judgement I've asked for an advice from my target demographic. My research shows that majority voted for - "Matchless" and no one went for ''Love over Career" as one of my target demographic's stated - "Love over Career would be great for an article but not for a Romance/Drama film. I clearly understand what Veronica meant, due to the fact that the Title is too obvious and literally tells what the narrative is. Although, my target demographics such as Aiste said: ''I don't know what the story is exactly but I personally think Matchless give away too much and you kinda guess what it's gonna be about, whereas The Cure sounds unpredictable can go many ways, and adds an edgy twist, and keeps you interested because it doesn't sound predictable at all.''
This statement portrays that every title has it's + and -. Therefore, I've decided to look deeper into the explanations every target demographic gave me, in order to make my final decision.
What's more there were also some discussions going on between my 13 chosen target demographics. :
  1. - In my opinion Irreplaceable is just another way of saying Matchless but I think it sounds more            sophisticated and conventional. BARBORA said
  2. - Agree to Babora, and sounds more romantic. AISTE said
    1.   - And maybe you can also use beyonces song as your soundtrack. BARBORA said

This shows how other target demographics agree to other individual opinions, whereas before Aiste went for - "The Cure." This shows that there can't be a fair judgement and an agreement on the most appealing Title. Thus, I will be taking a closer look at the explanations these target audience gave me, because I think that's more significant to see WHY they have chosen it, instead of looking at 'WHAT they have chosen.'
For instance; Danielle Newton said: The cure sound mysterious and fascinating its sounds interesting and will allow you to be intrigued to carry on reading, matchless seems to obvious and predictable.
Danielle N. gave explanations for both - most liked and for least suitable Title, whereas Saffa went for matchless, as she stated - "sounds right for the storyline." However, she didn't not pick the Title she least liked, therefore this vote isn't fair, because she didn't show any evidence of why she picked Matchless over something else.

This pie chart shows that most target demographics voted for - "Matchless," and no one voted for "Love over Career" because they thought it least appealed to the narrative of my film. Even though, Matchless collected most points, I still believe that The Cure is the most appealing and not as predictable and obvious for my trailer, die to the explanation I have gathered from my demographics. Thus, due to this I have decided that for my trailer I'm going to be using - The Cure, ever since its can go many ways and adds an edgy twist and will keep the target demographics interested, because it doesn't sound predictable at all.

The Cure !!!!

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